Marketing & Strategy
Turning complex ideas
into clear narratives.
I design campaigns and communication systems that help people understand, connect with, and care about complex topics, especially in sustainability, culture, and public engagement.
Strategy built
around understanding.
My marketing work focuses on translation: helping technical systems, cultural projects, and public-facing initiatives communicate in ways that feel emotionally legible.
I’m interested in the intersection between strategy, storytelling, and visual identity: how campaigns shape perception, how messaging changes behavior, and how design reinforces narrative.
Whether I’m building social campaigns, exhibitions, or sustainability communications, my goal is always the same: make people feel connected to the idea.
Campaign Strategy
Building multi-platform campaigns that connect communication goals with audience behavior and emotional resonance.
Audience Insight
Using qualitative and quantitative research to understand how people perceive narratives and respond to messaging.
Visual Communication
Translating messaging systems into cohesive visual identities, campaign graphics, and public-facing design.
Milton - Planted In Place
Developed exhibition communication materials and visual messaging for the Milton Municipal Museum’s “Planted In Place” exhibition, translating local environmental and historical narratives into a cohesive public-facing identity.
The Ahurea Project
Led communication strategy, editorial direction, and multi-platform social campaigns for a youth-led nonprofit cultural platform in Vietnam, reaching over 149K people across two seasons.
How I Work
Perspective
My work sits between strategy, design, and research. I’m especially interested in communication challenges where technical systems meet public audiences.
I approach marketing less as persuasion and more as interpretation, understanding what people need emotionally and structurally in order to connect with an idea.
I’m particularly drawn to sustainability, culture, and mission-driven work where communication has the power to reshape perception and participation.