Selected Visuals
VISUAL
ARCHIVE
The Ahurea Project combined cyberpunk aesthetics, editorial typography, and experimental digital collage to reimagine cultural storytelling for younger online audiences.
THE AHUREA PROJECT • 2020 - 2021
A youth-led cultural storytelling initiative exploring identity, digital culture, and community through editorial design, online programming, publication systems, and visual communication.
Selected Visuals
The Ahurea Project combined cyberpunk aesthetics, editorial typography, and experimental digital collage to reimagine cultural storytelling for younger online audiences.
Project Overview
The Ahurea Project was a youth-led nonprofit initiative founded in Vietnam in 2020 with the goal of making cultural education more accessible, visually engaging, and community-driven for younger audiences. “Me in Culture - Tôi Trong Văn Hóa” was developed as a nationwide online event and editorial campaign exploring cultural identity, belonging, storytelling, and global perspectives through digital experiences. The project combined social media campaigns, online events, editorial publishing, merchandise systems, and interactive community participation into one cohesive visual ecosystem.
Followers and community members across digital platforms.
Total audience reach through campaigns and online engagement.
Collaborators, contributors, and organizers nationwide.
Participants in the national online talkshow event.
Visual Identity
The visual direction combined cyberpunk-inspired aesthetics with editorial publication design to create a contemporary visual language for cultural communication. The identity system used neon magenta gradients, deep purples, experimental typography, and high-contrast layouts to position cultural storytelling within a younger and more digitally-native context.
The palette was designed to feel simultaneously futuristic, emotional, and digitally expressive — contrasting traditional themes of culture and identity with modern online aesthetics.
Campaign System
Rather than functioning as a single event, “Me in Culture” was designed as a multi-phase communication campaign involving competitions, talkshows, editorial publications, social storytelling, and merchandise. The campaign strategy focused on sustaining engagement before, during, and after the main event through digital-first communication.
Multi-platform storytelling across Facebook and Instagram using editorial graphics, countdown systems, announcements, animation concepts, and community engagement.
Nationwide online talkshows and interactive participation systems connecting young audiences with cultural speakers, students, and global perspectives.
Development of an e-magazine and limited print publication featuring interviews, essays, visual storytelling, quotes, and curated community content.
Creation of branded physical products including magazines, apparel, keychains, postcards, stickers, and collectible campaign materials.
Reflection
The Ahurea Project shaped my understanding of design as a tool for cultural communication rather than purely visual output. It challenged me to think about how younger audiences engage with identity, storytelling, and education within increasingly digital environments. More importantly, the project demonstrated how visual language, publication systems, and online communities can transform traditionally academic subjects into experiences that feel emotionally engaging and socially relevant. Looking back, this project remains foundational to how I approach interdisciplinary work today-combining design, systems thinking, storytelling, and public engagement into cohesive experiences.